Custom Websites
Beautiful, mobile-first websites built for speed and conversions.
- Mobile Responsive
- SEO Foundations
- Contact Forms
- Google Maps
- Online Booking
- Photo Galleries
- Easy Editing
•Creative Websites•Branding•Digital Experiences•
Rooted Studio&co
Your business has roots. Let's help it grow.
A boutique web studio building beautiful, intentional websites for local businesses in Northeastern Pennsylvania.
About Rooted Studio &co
Hi, I'm Hayley.
I'm the founder and creative designer behind Rooted Studio &co, a boutique web studio helping small businesses create beautiful websites that actually convert visitors into customers.
I believe local businesses deserve the same level of branding and digital presence as national brands—without the agency price tag.
Every project combines strategy, creativity, and modern design to build something your customers remember.
What We Do
Services, rooted in you.
Branding
A cohesive identity your community will remember.
- Logo Design
- Color Palettes
- Typography
- Brand Guidelines
- Business Cards
- Social Graphics
Local Marketing
Get found by the people already looking for you.
- Google Business Profile
- Landing Pages
- Promotional Pages
- Seasonal Campaigns
- Lead Generation
Signature Website Collections
Curated design styles, not cookie-cutter templates.
Instead of every website looking random, each collection is a considered aesthetic direction crafted for a specific kind of local business.
The Garden Collection
Perfect For
FloristsGarden CentersPlant Shops
- — Warm greens
- — Natural textures
- — Elegant serif fonts
- — Soft movement
The Corner Slice
Perfect For
Pizza ShopsHoagie ShopsItalian Restaurants
- — Bold colors
- — Deals up front
- — Big food photography
- — Online ordering CTA
Black Label
Perfect For
BarbersTattoo StudiosAuto Detailers
- — Dark aesthetic
- — Bold typography
- — Luxury feel
- — High contrast
Morning Roast
Perfect For
Coffee ShopsBakeriesCafés
- — Warm coffee tones
- — Instagram-style photos
- — Featured drinks
- — Community section
Featured Projects
Real growth, real businesses.
Featured Project
Luigi's Pizza
Before
- No website
- Facebook only
- No online menu
After
- Modern website
- Mobile ordering
- Daily specials
- SEO optimized
Featured Project
Bloom Floral Studio
Goals
- Create a calming online experience
- Highlight seasonal arrangements
- Simplify wedding inquiries
Result
- Beautiful homepage
- Wedding inquiry increase
- Gallery section
- Google Maps integration
Why Clients Choose Rooted
Small studio. Big care.
- Fast turnaround
- Personal communication
- Designed specifically for local businesses
- Easy monthly maintenance
- Modern, memorable branding
- No cookie-cutter templates
Website Builds
Website builds that grow with you.
From getting your business online to building a full e-commerce experience or custom digital system, choose the starting point that fits where your business is now.
Package 01
The Starter Site
Starting at
$650
For small businesses that need a professional, intentional online presence without all the extras.
“I need a professional website that makes my business look established.”
- 1–3 custom pages
- Custom website design
- Mobile responsive build
- Contact or lead form
- Social media links
- Basic on-page SEO
- Domain connection
- Basic analytics setup
- 1 revision round
- Launch support
Package 02
The Growth Site
Starting at
$1,200
For established businesses ready for an online presence designed to attract, guide, and convert customers.
“My business is established. I need my online presence to match it.”
- Up to 5 custom pages
- Website strategy + structure
- Fully custom design
- Conversion-focused layouts
- Mobile optimization
- Advanced contact / lead forms
- CTA strategy
- Basic copy refinement
- SEO foundations
- Analytics
- Social integrations
- Domain connection
- 2 revision rounds
- Launch support
Package 03
The Commerce Build
Starting at
$1,800
For product-based businesses ready to turn their brand into a complete online shopping experience.
“I'm ready to turn my business into an online store.”
- Custom storefront design
- Shopify commerce backend integration
- Shopify store configuration
- Product architecture
- Collections / categories
- Inventory setup
- Cart + checkout
- Payment configuration
- Shipping configuration
- Mobile storefront optimization
- Up to 20 initial products
- Basic e-commerce SEO
- Analytics
- 2 revision rounds
- Launch testing
Additional product setup available based on catalog size.
Package 04
The Custom Build
Starting at
$2,500+
For businesses with an idea that goes beyond a traditional website.
“I don't just need a website. I need something built.”
- Client portals
- Admin dashboards
- Customer accounts
- Custom submission systems
- Databases
- Quote generators
- Calculators
- CRM functionality
- Membership systems
- Payment integrations
- Automations
- Advanced forms and workflows
- API integrations
- SaaS / MVP development
Custom scope + quote required.
Enhancements
Make it yours.
Every business is different. Add what you need without paying for what you don't.
Brand Identity
Brand Refresh
Website Copywriting
Additional Pages
Additional Product Uploads
Booking Systems
Email Marketing Integration
CRM Integration
Advanced SEO
Custom Forms
Automations
Analytics
Social Media Setup
Ongoing Website Maintenance
Available by quote
Not sure which build you need?
That's okay. Tell me about your business, what you're trying to build, and where you're feeling stuck. I'll help determine the right starting point.
Tell me about your projectOur Process
Four steps, from seed to launch.
01
Discover
We learn about your business and goals.
02
Design
Custom homepage concepts are created.
03
Build
Your website is developed and optimized.
04
Launch
We connect your domain and support your launch.
Client Love
Kind words from good people.
Rooted Studio &co made our business finally feel professional online.
Customers constantly compliment our new website.
The entire process was smooth from start to finish.
Let's Grow Together
Ready to bloom?
Tell me a little about your business. I'll get back to you within 1–2 business days with a friendly next step.
📍 Northeastern Pennsylvania
🌿 Custom Websites🌿 Branding🌿 Local SEO🌿 Ongoing Support
Start your build
Let's plant the seed 🌱
Share your business, goals, and the kind of site you're dreaming of in a few quick steps. It takes about 3 minutes.
Start my build →Prefer email? Reach out any time and I'll reply within 1–2 business days.